Site-Seeing

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Table of Contents


Site-Seeing—A Visual Approach To Web Usability…………………………………………………………….1


Preface: Looking At Web Usability……………………………………………………………………………………4


How to Use this Book………………………………………………………………………………………………4


The Examples in this Book………………………………………………………………………………………..5


Acknowledgements………………………………………………………………………………………………….5


Part I: Think Before You Communicate: The Planning Stages…………………………………………….7


Chapter 1: What Do You Want To Say? Deciding On Content…………………………………………….8


Know What To Say………………………………………………………………………………………………….9


Understand Your Audience……………………………………………………………………………………..12


What they are looking for………………………………………………………………………………………..13


Determining Content………………………………………………………………………………………………16


Writing It All Down……………………………………………………………………………………………….17


Chapter 2: You Need A Plan: Preparing For Content………………………………………………………..19


Organizing Your Site……………………………………………………………………………………………..19


Navigating Your Content………………………………………………………………………………………..28


Finding Your Personality………………………………………………………………………………………..36


Remembering Your Limitations……………………………………………………………………………….39


Scheduling Your Progress……………………………………………………………………………………….42


Part II: How To Communicate: The Three «Lexicons» Of Web Usability……………………………44


Chapter 3: Technically, It’s a Lexicon: Technical Considerations……………………………………….45


Getting Technical…………………………………………………………………………………………………..45


Responding Promptly……………………………………………………………………………………………..46


Unifying the Web…………………………………………………………………………………………………..49


Following Links…………………………………………………………………………………………………….56


Assembling the Page………………………………………………………………………………………………66


Being Accessible……………………………………………………………………………………………………69


Chapter 4: Birds of a Feather Flock Together: Visual Organization Principles…………………….71


Speaking Visually………………………………………………………………………………………………….71


Seeing Information…………………………………………………………………………………………………72


Building a Hierarchy………………………………………………………………………………………………76


Educating your audience…………………………………………………………………………………………80


Chapter 5: Who Are You? Get a Personality…………………………………………………………………….93


What is Personality?……………………………………………………………………………………………….93


Why Have a Personality?………………………………………………………………………………………..96


How to Get a Personality……………………………………………………………………………………….101


Part III: Start Communicating: Online, That Is


118


Chapter 6: Fundamental Particles: The Elements Of Web……………………………………………….119


Working the Elements………………………………………………………………………………………….. 119


Navigation Systems……………………………………………………………………………………………..122


Body Text………………………………………………………………………………………………………….. 127


Images……………………………………………………………………………………………………………….135


Page Footers……………………………………………………………………………………………………….139


Forms……………………………………………………………………………………………………………….. 143


Chapter 7: Home Is A Cluttered Place, Indeed!………………………………………………………………149


What Belongs at Home?………………………………………………………………………………………..149

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