Mobile Commerce

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Mobile


Commerce


Technology, Theory and Applications


Brian E. Mennecke Troy J. Strader


Idea Group Publishing


Mobile Commerce—Technology, Theory, and Applications


Mobile Commerce—Technology, Theory, and Applications…………………………………………..


Preface: A Framework for the Study of Mobile Commerce…………………………………………….


Introduction………………………………………………………………………………………………………..


The Domain of Mobile Commerce…………………………………………………………………………


A Framework for Mobile Commerce Research………………………………………………………..


Mobile Commerce Technology……………………………………………………………………………..


Mobile Commerce Theory & Research…………………………………………………………………..


Mobile Commerce Cases & Applications:……………………………………………………………….


Concluding Remarks…………………………………………………………………………………………..


References…………………………………………………………………………………………………………


Acknowledgments:………………………………………………………………………………………………


Chapter 1: NTT DoCoMo’s i-mode: Developing Win-Win Relationships for Mobile


Commerce………………………………………………………………………………………………………………….


Abstract…………………………………………………………………………………………………………….


What Is i-mode in Reality?…………………………………………………………………………………..


Technology……………………………………………………………………………………………………


The Win-Win Strategic Model…………………………………………………………………………


The Right Services………………………………………………………………………………………..


The Right Marketing………………………………………………………………………………………


i-mode and Mobile Commerce……………………………………………………………………………..


Successful Business Models………………………………………………………………………………..


Brand Building and Media Mix…………………………………………………………………………


Customer Relationship Management……………………………………………………………….


Online Retail…………………………………………………………………………………………………


Premium Content…………………………………………………………………………………………..


Aggregation…………………………………………………………………………………………………..


Business-to-Business……………………………………………………………………………………


Advertising……………………………………………………………………………………………………


Horizontal Integration and the Expansion of Mobile Commerce Opportunities…………….


PlayStation……………………………………………………………………………………………………


Lawson and iConvenience……………………………………………………………………………..


Coca-Cola and C-Mode………………………………………………………………………………..


DoCoMo AOL……………………………………………………………………………………………….


Conclusions and Extrapolations……………………………………………………………………………


The Future…………………………………………………………………………………………………….


Lessons Learned…………………………………………………………………………………………..


Is i-mode a “Japan Only” Phenomenon?………………………………………………………….


References…………………………………………………………………………………………………………


Chapter 2: Wireless Devices for Mobile Commerce: User Interface Design and Usability.


Abstract…………………………………………………………………………………………………………….


Introduction………………………………………………………………………………………………………..


Wireless Devices and Their Interfaces…………………………………………………………………..


Input Interaction with Wireless Devices…………………………………………………………….


Output Interaction with Wireless Devices………………………………………………………….


Wireless Device Usability……………………………………………………………………………………..


Developer Issues………………………………………………………………………………………………..


Discussion…………………………………………………………………………………………………………


Chapter 2: Wireless Devices for Mobile Commerce: User Interface Design and Usability

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